Nescafé
Good Morning World

/ Ogilvy Berlin

Nescafé has been perceived as an old, uncreative brand that doesn’t sell "real coffee". To change this perception, on October 1st – international coffee day - Nescafé launched throughout the world a series of “Barista Open Sessions”, in which people were invited to celebrate coffee by learning how to make delicious coffee creations. The invitation to these free workshops was done through social media.

Invitation video.

Delicious series of cinemagraphs that have been created to incentivize people to book a session.