BCG
Welcome to the Group

/ Heimat Berlin

A recruiting campaign for BCG that broke the stigma and misconception that people who work at consultant firms need to be uptight and predictable, making a statement of nonconformism.
The campaign invited everyone who didn’t match the stereotype of a typical consultant, across all media. Everyone was welcome to the group, no matter who they were.

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Magazine to communicate BCG's core values.

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eMagazine.