Print ad
 Print ads will be placed in obstetrics waiting rooms, letting future parents know about the campaign.
 Enrolled babies will use a special bracelet.
 Spot your baby in the maternity room by looking for the NYCFC tag.
 Jerseys will be given away to newborns as soon as they become members. The number on the back of the jersey will correspond to the baby's birthday.
 And because NYCFC thinks ahead, a special car seat will be offered to "fans for life", so that they can go watch NYCFC games when they're old enough.
 "Fans for life" will be able to manage their profile, tickets, discounts and offers on their personal area.
 NYCFC encourages "fans for life" to do the same for their children, when the time comes, by enrolling their newborns.
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