@Ogilvy | BERLIN | 2017
GOOD MORNING WORLD
Challenge: Use International Coffee Day to change the way Nescafé is perceived by the youth.
Nescafé is much more than coffee powder mixed with water. There's an undiscovered world of recipes and creativity. On October 1st 2017 Nescafé invites you to make your own coffee creation with experienced baristas.
Free Nescafé Mixology workshops were held throughout the world. Visitors just had to book a time slot via a Facebook bot and join the workshop in the selected city.