"I've been a fan all my life" is an expression often used when claiming your loyalty to your favorite sports team. With a new team comes new chances for making New Yorkers fans for life.
The campaign will take place in hospitals to give parents the chance to make their newborns NYCFC fans, by signing them up as soon as they come out to the world. Jerseys will be given away and babies will be tagged on the maternity with NYCFC bracelets and name tags.
Print ads will be placed in gynecology and obstetrics waiting rooms.
Spot your baby in the maternity room by looking for the NYCFC logo.
Baby bracelets with NYCFC logo will be given to newborns.
The number on the back of the jersey will correspond to the baby's date of birth.
Problem: The image of the American Police is tarnished. Lately many cases of violence between officers and civilians took over the media. Now, people don’t feel safe or represented around the police. How can the Police guarantee safety for people again and restore their image of trust?
Solution: "Rights On" — two words that can change the compromise of mutual respect.
AD Rita Sales Luis | CW Anuar Morad
Stop the Spit
Due to the impressive number of people spitting on NYC streets, we felt the urge to show they are misusing their saliva. stopthespit.tumblr.com
Order condoms online through She Says When website.
Durex vending machines will be placed outdoors, but they can only be used by women. A camera will recognize the person's gender and the condoms will be released, showing a green light of approval.
Stickers will be placed on ladies' restroom signs, signaling the existence of condom machines inside.
Print ad in men's magazines.
A special packaging will be created for women to carry condoms more descretely.
Tishoo — Product Innovation
Challenge: Kids don't like to blow their noses and parents/ educators have a hard time teaching them and convincing them to do it.
Solution: Tishoo is new product that teaches kids, in a fun way, how to blow their noses. The tishoo box contains tissues with assorted animal faces and a disposable compartment to teach them how to properly dispose of used tissues.
Lion tissue design (front and back views)
Pig tissue design (front and back views)
Crocodile tissue design (front and back views)
How it works
How to use it
Le Cool eMagazine covers
LeCool is an European digital cultural guide. Each month a different artist makes the cover, which can be executed in whatever preferred technique.
I illustrated four covers for Le Cool e-magazine: Lisbon (2 covers), Rome and Vienna.