"I've been a fan all my life" is an expression often used when claiming your loyalty to your favorite sports team. With a new team comes new chances for making New Yorkers fans for life.
The campaign will take place in hospitals to give parents the chance to make their newborns NYCFC fans, by signing them up as soon as they come out to the world. Jerseys will be given away and babies will be tagged on the maternity with NYCFC bracelets and name tags.
Problem: The image of the American Police is tarnished. Lately many cases of violence between officers and civilians took over the media. Now, people don’t feel safe or represented around the police. How can the Police guarantee safety for people again and restore their image of trust?
Solution: "Rights On" — two words that can change the compromise of mutual respect.
AD Rita Sales Luis | CW Anuar Morad
CNN for refugees
Problem: How to convince citizens and politicians around the globe to support the influx of refugees? How can we change the public opinion about this issue?
Solution: Regard refugees as what they are — people like everybody else. The word "refugee" has a negative connotation, so CNN will attempt to educate the world by removing it from its dictionary.
AD Rita Sales Luis | AD Anuar Morad
Campaign to ease the discontentment of Germans for having spent a lot to bail out Greece while not seeing any results.
Airbnb.com for users located in Germany.
Billboard in Greece.
Tishoo — Product Innovation
Challenge: Kids don't like to blow their noses and parents/ educators have a hard time teaching them and convincing them to do it.
Solution: Tishoo is new product that teaches kids, in a fun way, how to blow their noses. The tishoo box contains tissues with assorted animal faces and a disposable compartment to teach them how to properly dispose of used tissues.